When it comes to securing tons of cargo for cross-border journeys, you don’t just need strength—you need certainty. For years, Indian exporters and warehouse operators struggled with breakage-prone plastic straps, rust-prone steel bands, and inconsistent loads that failed under pressure.
But for one Gujarat-based ceramic exporter, everything changed with the switch to TruBond’s PET Straps—a decision that improved dispatch speed, reduced transit losses, and enhanced international buyer confidence.
This is their story. And it’s one the export world needs to hear.
The Problem: Traditional Strapping Was Weakening Global Potential
For Unity Ceramics, based in Morbi, Gujarat, exporting tiles to the Middle East and Europe meant securing pallets weighing upwards of 800 kg. They originally used steel straps—but rising costs, rust issues, and safety hazards pushed them toward polypropylene straps. That switch proved worse.
“We had 14 damaged shipments in three months. The straps loosened mid-transit due to heat exposure. Our UAE buyers were losing confidence.”
PET straps weren’t just an alternative—they became a necessity.
The Transition: Why PET Straps Made the Difference
Polyester (PET) strapping is globally regarded as the modern substitute for steel. TruBond’s PET straps are engineered for high-impact resistance, superior elongation recovery, and excellent retention force—even in long-haul or fluctuating temperature conditions.
TruBond PET Strap Features:
- Widths: 9 mm to 19 mm
- Thickness: 0.6 mm to 1.3 mm
- Break Strength: Up to 800 kg
- Coil Lengths: 1200 m to 2500 m
- Color Options: Green (standard), custom on request
- Jointing: Heat-sealed or manual buckle
- Weather Resistance: UV-stable and rust-proof
- Sustainability: 100% recyclable, made from virgin or recycled PET
Designed for semi-automatic and automatic strapping machines, they work flawlessly in high-speed packaging lines and outdoor loading conditions—crucial for exporters.
The Result: 38% Fewer Breakages, Faster Turnaround, Happier Buyers
After switching to TruBond’s PET straps, Unity Ceramics saw instant results:
- Breakage incidents dropped from 14/month to just 2/month
- Loading time reduced by 17% due to smooth coil handling
- Container rejections dropped to zero in 2 quarters
- Overseas buyers reported “highly professional packaging” in their feedback
“What sold us was TruBond’s consistency—every coil, every shipment, the performance matched. It wasn’t just packaging; it was peace of mind.”
— Raj Mehta, Export Manager, Unity Ceramics
Why PET Straps Are a Strategic Win for Exporters and Manufacturers Alike
Beyond short-term savings or replacements, PET straps deliver long-term reliability, especially when the stakes are high:
For Exporters:
Ensure zero tampering, zero rust, and maximum holding force in extreme conditions. Build trust with international buyers through secure, damage-free cargo.
For Warehouses:
Speed up load cycles, minimize injury risks, and run uninterrupted semi-automatic systems without tension failures.
For Procurement Heads:
Standardize sourcing with RoHS-compliant, recyclable strapping, eligible for green certifications and export-ready documentation.
Think Beyond the Strap — Think of the Journey It Enables
Your product may be world-class, but if it’s not protected properly during shipping, it won’t reach its destination intact—or at all.
TruBond’s PET straps are built for the journey—not just the job. And as Unity Ceramics’ success shows, it can be the difference between a lost buyer and a lifetime customer.